According to a recent Gallup survey, 71% of workers are either "not engaged" or "actively disengaged" from their work.

The Importance of Effective Communication

Rarely do extraordinary things happen without a leader articulating a simple vision, plotting a course of action and enlisting support.

Effective two-way communication is critical for gaining support for an strategy, idea, project or initiative. The ability to tap into a need, present core concepts quickly and summarize succinctly are essential skills for establishing buy-in and action. At Viasu, we help clients articulate their value, and deliver simple, concise messaging that sales people can use to address customer needs and compel them to action:


Seek Knowledge

It may be cliche, but knowledge is power. Effective communication begins and ends with knowledge. A well-rounded, informed individual is not only engaging, but they are a valuable asset to customers. At Viasu, we believe that continuous learning is fundamental to successful sales enablement. Gain a better understanding of your products, competitors and customer's business and success will follow.


Strive for Clarity

Making the simple complicated is commonplace. Making the complicated simple is a challenge. If you are unable to explain yourself in a couple of sentences - your basic idea or concept - then you do not understand it very well. You have not grasped its essential nature, or why it is important. The programs we develop at Viasu are designed to make it easy for sales people people to find and communicate your organization's compelling value.


Solicit Feedback

Communication is a two-way street. It must combine both top down direction and strategy, with bottom-up understanding and buy-in. In order to increase engagement, users must feel connected to the message, and have the opportunity to make it their own. Without open, honest feedback, the effectiveness of your message is greatly diminished. Our solutions are designed with feedback in mind, allowing for ongoing assessment of the value and impact of your message.