It is said that culture beats strategy for breakfast, but…
“Without strategy there are no ingredients to create the meal.”
Breathe New Life into your Sales Strategy
Unfortunately, most organizations do a less than stellar job of defining an effective sales strategy. It is incumbent on leadership to articulate a well-formulated plan so that the sales team knows to whom they are selling, what they are selling and the value for the customer.
CPR from Viasu helps organizations hone in on the key aspects of sales strategy. We review 15 key factors that define the path to attract, acquire and retain customers. We start by developing comprehensive customer profiles and personas. Next we look to the go-to-market (GTM) plan evaluating distribution models. Finally we look at the total customer experience to build long lasting, high value relationships.